At Bonfire Interactive we realized that most companies’ Internet Marketing strategies are rarely unified, and consist of numerous online marketing efforts, largely independent of each other. How do you as a company control these efforts and make them work together, to give the end-user the best impression of you, and drive traffic to your digital assets and create brand awareness?
Our answer is The DAO: Digital Asset Optimization.
Internet Marketing is like water, with many streams of information flowing toward the end-user. These streams
hit the user in different ways, from different paths, and have their own unique effect on them when it comes to
how they interpret what is presented to them. Some of the streams are fast, some slow.
Some hot, some cold. This affects the end-user in different ways, and causes them to react differently to each stream. Our philosophy is that the strength is not in just one stream, but in a synergistic strategy with all streams working together to enhance each other.
Tremendous opportunity lies in optimizing online assets that can be indexed, searched and sorted. It is more than Social Media. It is more than Search Marketing. It is more than banner ads and “email-blasts”. What is required is a holistic effort to optimize your digital assets so they work in unity to bring your message to the end-user, producing a content perspective that you can leverage for maximum business intelligence.
With fierce dedication to “Constant Process Improvement”, we continually
optimize your digital assets in concert with one another; the end result
being greater exposure to your targeted community, maximized overall
consumer effect and bottom-line improvements realized by creating
efficiencies, reducing costs, and increasing revenue.